“Executive summaries are much like other summaries in that their main goal is to provide a condensed version of a longer report’s content. The key difference, however, is that executive summaries are written for someone who most likely DOES NOT have time to read the original.”

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“You hear a lot about why creativity is so vital in business today… Whether the firm in question is an advertising agency, design outfit, software company, or entertainment studio, success is determined by the quality, freshness, and relevance of ideas. Is there anything special about the kind of leadership that is required to manage a creative enterprise?”

“How the geniuses behind the Osbournes, the Mini, Federal Express, and Starbucks followed their instincts and reached success.”

“To jump-start revenue growth, [Marketing chief Mark] Jarvis has insisted that simplicity be the foundation not only of Oracle’s marketing but also of its product development. Programmers, salespeople, and marketing staff now work closely to satisfy real customer problems, not just deliver glitz.”

“Too many marketers are just catering to their most-demanding customers. They buy those customers’ propensity to repurchase with incentives, rewards, privileges, and other benefits. Marketing has trained consumers well. A few have become quite savvy; some have become demanding. There’s a large segment of customers in every category whose tendency to repurchase is for sale. What many marketers call loyalty is factually a cost of reacquisition.”