“Will customer relationship management (CRM) ever fulfill the great potential of its youth? If the promise is one of a sweeping CRM strategy that spurs gobs of sales, then don’t hold your breath. At least this was the key finding in a new alert article from AMR Research, entitled ‘What’s Wrong with the CRM Market? It’s More Than the Economy.’”

“One would guess that given the huge sums of money U.S. corporations have poured into their Web presence, most would score well on a survey of how they treat online customers. Guess again.”

“For busy professionals concerned with Internet marketing and media, we aggregate news and analysis from dozens of sources, with insight, brevity and occasional sarcasm.”

“They say you can’t judge a book by its cover. But you sure can tell a great deal about prospective vendors by the quality of their PowerPoint presentations. Like it or not, everyone forms first impressions — it’s human nature. When you first meet prospective vendors, you quickly form opinions about them based on their professional appearance, demeanor, timeliness, interpersonal skills, and sincerity. Usually, within minutes of meeting, you’ll probably be watching the vendor’s PowerPoint presentation…”

“About six months ago, the passenger to my right informs me, Delta Airlines installed the new information system that I just experienced for the first time at La Guardia airport this morning. It’s one of the most effective uses of information technology I have ever seen. Even if you don’t usually fly Delta (as I don’t), you might want to wander by one of their gates next time you’re in an airport and check it out. Air travel still sucks, of course, but Delta earns my eternal gratitude for a brilliant application that makes it suck less. There were two large-screen monitors at my gate. One hung above the desk where everybody waiting in line could see it. The elements of the information display, which ought to win an Edward Tufte award, included…”

“Another rife marketing misconception bandied about in the same breath as ‘viral’ is that Flash-based games are the latest and greatest thing that will attract users like moths to a flame. The reality — according to the Lycos Viral Chart — is that Flash-based games are the least popular viral material, probably because there are so many of them out there and the vast majority are mediocre. You have to be more savvy, more innovative, more creative than everyone else to grab user attention and make them want to engage with your brand — even more so if you expect them to endorse your message and pass it on to others.”

“This is an index of hundreds of e-marketing and e-media techology and services solutions providers (aka ‘vendors’), searchable by browing the categories (below) or using the search field (above) for specific company names.”

“Adopt these 10 traits, and you’ll have people knocking down your door trying to do business with you.”

“Pictures and sounds are very important in creating emotions. If you help the prospect create pictures and sounds in their own minds, you help them to create their own unique meaning of the experience you give them… Only 7% of all communication comes through in the words we say.”

“This is an index of hundreds of e-marketing and e-media techology and services solutions providers (aka ‘vendors’), searchable by browing the categories (below) or using the search field (above) for specific company names.”

“Another rife marketing misconception bandied about in the same breath as ‘viral’ is that Flash-based games are the latest and greatest thing that will attract users like moths to a flame. The reality — according to the Lycos Viral Chart — is that Flash-based games are the least popular viral material, probably because there are so many of them out there and the vast majority are mediocre. You have to be more savvy, more innovative, more creative than everyone else to grab user attention and make them want to engage with your brand — even more so if you expect them to endorse your message and pass it on to others.”

“These choices for the most influential personalities in e-business just might stick around because their companies are profitable or cash-rich. In the span of just two years, e-business has morphed from capitalist cure-all to pure catastrophe. The dot-com collapse took down not only the majority of e-tailers but also a wide swath of software and hardware companies that catered to them. The ripples from that disaster had assumed tidal wave proportions by the time they hit the telecom business, where the Internet bubble fueled wild overexpansion.”

“Vital stats on the tech industry’s front-runners. These companies outpaced rivals in a combination of cash flow, revenues, earnings, and stock performance.”

“Our second annual guide includes 10 essays covering subjects of perennial interest — management, leadership, strategy, and ethics — and new topics relevant to this particular time, including globalization, managing in the ‘new Europe,’ the science of networks, and women leaders.”

“Internet marketing strategy and news. Providing marketing news and research from around the web.”