“We’ve talked often enough about the five steps of the sales process; it’s a mandatory structural element in the persuasive architecture of your site. But at the same time you’re ’selling,’ an activity you largely control, your visitors are ‘buying,’ an activity they largely control.”

This entry was posted on Thursday, October 24th, 2002 at 12:00 am and is filed under Sales. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.