“The only thing that really matters is whether or not the people who run this business perceive that something needs to be changed. Businesses buy something when they recognize that a change needs to occur to fix or avoid a problem, or to realize a vision for the future.”

This entry was posted on Friday, October 18th, 2002 at 12:00 am and is filed under Sales. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.