“Knowledge management is a solid concept that fell in with the wrong company. Software companies, to be precise… Knowledge management revolves around the concept that one of the most valuable corporate assets is the experience and expertise floating around inside employees’ heads. In order to manage this intellectual capital, executives must devise a way to capture and share that knowledge with coworkers.”

“The third wave of business-process management promises to make companies more adept at managing change and seizing opportunities-but it requires a pretty radical new mind-set.”

“There is a hazard to celebrating management gurus. We’re all suckers for their shiny new ideas. Why else did we fall for ‘first-mover advantage’ or ‘opportunities before efficiencies,’ rules that now seem as anachronistic as buggy whips and pull-tab cans?”

“Recruiting, hiring and keeping employees is one of the most difficult challenges facing any business. Unemployment rates are low, turnover is high, employee loyalty is questionable and the competition for top talent is as fierce as ever.”

“…the Internet can address today’s communications challenges only if its role in the brand-building process and its place in the organization are reimagined and reshaped. Too often, companies perceive the Internet simply as another channel. That view positions the Net as a minor player in the media mix — a direct-marketing vehicle for some, an ancillary brand-communications venue for others, analogous to the painted VW Beetles some companies deploy as traveling billboards.”