“Advertisers fare much better when they tell an ongoing story with a common theme over a series of e-mail messages… This methodology, which can best be described as ’serial storytelling,’ has existed for thousands of years in other forms of communication for good reason — it works.”

This entry was posted on Thursday, October 3rd, 2002 at 12:00 am and is filed under Email. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

“Advertisers fare much better when they tell an ongoing story with a common theme over a series of e-mail messages… This methodology, which can best be described as ’serial storytelling,’ has existed for thousands of years in other forms of communication for good reason — it works.”

This entry was posted on Thursday, October 3rd, 2002 at 12:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.