bBlog: The sales, marketing and business weblog
17th September 2002

AdServers.Org

“This site presents in a readable form, information gathered by me over years on different banner engines. The comparison chart is provided in the hope that it is helpful to you. To increase its usefulness, each comparison feature is assigned a weight. You can select importance of each feature for your particular project, click the ‘Calculate Score’ button, and the added weight of all relevant features will be calculated for each system.”

posted in Advertising | Permalink | Comments Off

17th September 2002

Think of the End at the Start

“It’s never too early to create an exit strategy. It will help shape decisions you make now and give you a clearer direction of how to grow your company.”

posted in Business | Permalink | Comments Off

17th September 2002

The 6 tenets to creating customer evangelists

“Yesterday’s marketers say their chief imperative is to find new customers. Yesterday’s salespeople celebrate every new customer like winning a trophy. But today, new customers can be quite scarce. Today’s successful marketers work with salespeople to service their existing customers with gusto, making their loyalty super-charged. Witness the emotional — and profitable — brand loyalty for Harley Davidson motorcycles, Apple Macintosh computers and Krispy Kreme donuts. To get you started, take a look at the six components that make up a customer evangelist approach and how some leading companies are using them effectively in selling their products and services.”

posted in Customers | Permalink | Comments Off