“This original article by Pat Friesen was first published in one of my favorite marketing publications, Target Marketing magazine, June 2002 issue and is partially reprinted here with her permission. As creative professionals, we must constantly look outside our industry for new — and renewed — ideas for finding and keeping clients. Though Pat is often talking about marketing of products, there is always crossover to the selling of services.”

This entry was posted on Friday, September 20th, 2002 at 12:00 am and is filed under Customers. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.