“Repetition of advertising slogans breeds more confusion than loyalty among consumers, a University of Toronto researcher has shown. In a paper that conflicts with the fundamental marketing tenet that repetition helps memory, business professor Sharmistha Law shows the more people hear advertising catchphrases, the less they remember which brand they go with.”

“When it comes to connecting brands with customers, fostering action and driving sales, Interactive media and marketing has been proven effective time and time again. At this site, you’ll find a constantly growing repository of case studies, research and other information that demonstrate how Interactive efficiently increases brand awareness, brand attributes and purchase intent.”

“This site presents in a readable form, information gathered by me over years on different banner engines. The comparison chart is provided in the hope that it is helpful to you. To increase its usefulness, each comparison feature is assigned a weight. You can select importance of each feature for your particular project, click the ‘Calculate Score’ button, and the added weight of all relevant features will be calculated for each system.”

“It’s never too early to create an exit strategy. It will help shape decisions you make now and give you a clearer direction of how to grow your company.”

“Yesterday’s marketers say their chief imperative is to find new customers. Yesterday’s salespeople celebrate every new customer like winning a trophy. But today, new customers can be quite scarce. Today’s successful marketers work with salespeople to service their existing customers with gusto, making their loyalty super-charged. Witness the emotional — and profitable — brand loyalty for Harley Davidson motorcycles, Apple Macintosh computers and Krispy Kreme donuts. To get you started, take a look at the six components that make up a customer evangelist approach and how some leading companies are using them effectively in selling their products and services.”