“When you ask someone what they do, they usually spit out their process that they see as a solution to your problems. So a person who cuts trees and mows the lawns would say, ‘I cut trees and mow lawns.’ I have a lawn mower, so that eliminates him completely, doesn’t it? Bringing the problem to the fore, however, triggers a totally different response altogether. If the same person said, ‘Do you have a less than immaculate garden?’ My response to the query would be, ‘Yes, maybe I do.’”

“Though e-mail newsletters consume nowhere near the time and expense required of their print predecessors, one task remains similarly daunting: sourcing and creating quality, compelling content… Too often, alas, the challenge of finding the right balance of promotional and informative material can seem overwhelming. Next time you’re ’stumped’ for content, consult the following list of ideas gleaned from publications we create and manage for our clients.”

“Everyone wants to be the boss. What does it take to make it to the top? No one is born to leadership, not even the son of a President. It can be difficult to predict which skills and experiences will prove most valuable in times of crisis; the confrontational and defiant manner that proved a liability in peacetime can become an asset in times of struggle. Ultimately, there are many answers to the question of business leadership. We have to find the ones that work for our particular situation.” Here’s Lessons From the Top, Part 2.

“When you ask someone what they do, they usually spit out their process that they see as a solution to your problems. So a person who cuts trees and mows the lawns would say, ‘I cut trees and mow lawns.’ I have a lawn mower, so that eliminates him completely, doesn’t it? Bringing the problem to the fore, however, triggers a totally different response altogether. If the same person said, ‘Do you have a less than immaculate garden?’ My response to the query would be, ‘Yes, maybe I do.’”

“Though e-mail newsletters consume nowhere near the time and expense required of their print predecessors, one task remains similarly daunting: sourcing and creating quality, compelling content… Too often, alas, the challenge of finding the right balance of promotional and informative material can seem overwhelming. Next time you’re ’stumped’ for content, consult the following list of ideas gleaned from publications we create and manage for our clients.”

“A number of people at Groove have started blogs, and I’m really trying to encourage more to do the same. The more we live it, the more that we’ll learn from it, and the more that we’ll learn through it as we’re engaged in conversations with our customers. And thus, the sooner that we’ll be able to improve our products and services based upon what we learn. Of course, there are many questions that arise when an employer encourages employees to operate more ‘in the open,’ and so our counsel, Jeff Seul, has taken a first pass at creating a ‘blog policy.’”

“Over the past 35 years, I have been involved in the development and deployment of scores of business-to-business lead generation programs. Here are the 21 most significant truths I’ve learned.”

“I’ve just completed a yearlong advertising campaign designed to increase my business’ sales volume. Although my sales have increased somewhat, I must admit I’m rather disappointed in the overall results. I had expected a much larger impact on sales. What can I do to improve the results of future advertising efforts?”

“Marketing folks often talk of the importance of developing a ‘brand image’ or ‘corporate image,’ since these images presumably help the brand from an equity standpoint. Bur rare on lips of marketing professionals is consideration of using ‘imagery.’”

“Click DESIGN STORE for design-oriented tools such as design books, desktop publishing program templates, and clip art. Click RESOURCES for Chuck Green’s large list of links for graphic designers, art directors, and design students. Click PRODUCTION for detailed articles about how to use fonts and typefaces, how to find and work with a commercial printer, how-to find and use clip art, how to create a brand, and how-to market a small business…”

“Over the past 35 years, I have been involved in the development and deployment of scores of business-to-business lead generation programs. Here are the 21 most significant truths I’ve learned.”

“I’ve just completed a yearlong advertising campaign designed to increase my business’ sales volume. Although my sales have increased somewhat, I must admit I’m rather disappointed in the overall results. I had expected a much larger impact on sales. What can I do to improve the results of future advertising efforts?”

“David Novak made 11 cents an hour baking bread during his stay at Eglin Federal Prison Camp in Florida. Now he makes a nice living advising white-collar felons on what to expect on the inside. Read on. It might keep your CEO scared straight.”

“Think you’ve got procurement problems? Try buying battleships. The Naval Sea Systems Command (NAVSEA), which engineers, builds and supports the entire U.S. Navy fleet, manages more than 130 acquisition programs worth about $20 billion a year for everything from solid waste shredders to next-generation nuclear aircraft carriers. Yet NAVSEA historically had no established rules for running those hundreds of programs… In 1999, NAVSEA began to look for a solution to its problems and found an answer in the form of a knowledge management database of acquisition best practices.”

“For 45 years, Fortune Magazine has been ranking the largest companies in the United States. The result is their annual Fortune 500 list. Sometimes people will refer to the top 100 companies on the list as the ‘Fortune 100.’ Essentially, the magazine lists the U.S.-based corporations with the largest revenue in the past year.”