“Discussions to this point have focused on weblog technology, the weblog community, and how weblogs can be used for personal communications. This chapter explores another powerful way in which blogs can be used: in a business environment. There is great potential for business weblog use, from project-based team weblogs to the constant churn of content through a weblog on a corporate site.” (This is chapter eight of We Blog: Publishing Online with Weblogs)

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