bBlog: The sales, marketing and business weblog
16th July 2002

Customer loyalty challenge: Building new dialogues

“From CEOExpress’s Executive Conversation Center. Over 1,000 business executives participated in our web interview.- Executives from small, medium and large companies were fairly equally represented… Executives are seeing the need to ‘collaborate’ more with their customers and to understand the dynamics of these relationships…”

posted in Customers | Permalink | Comments Off

16th July 2002

The Ten Demandments

“The Ten Demandments represent a long-overdue shout from the mountaintops on behalf of the people who can make or break your company — your current and prospective customers.”

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16th July 2002

Your Seven-Step, One-Day Marketing Plan

“You don’t have to kill a tree to create an effective marketing plan. In fact, you can create a successful plan for your business in just one day. To begin, don’t worry about writing style or making your plan fancy. Just go get a pencil and paper and let’s get started.”

posted in Marketing | Permalink | Comments Off

16th July 2002

How would you improve the next MS Office?

“If you were responsible for building Microsoft Office, what would you do with the next version? This is a constant question at Microsoft, where they generally think a couple of releases ahead but still end up cramming in a bunch of last-minute changes to keep up with the current market.”

posted in Technology | Permalink | Comments Off