bBlog: The sales, marketing and business weblog
28th June 2002

Sue a spammer today

“Although Austria, Denmark, Finland, Italy, and Germany have legislatively canned spam, Congress hasn’t. That’s why I’m so pleased to see that ordinary people are beating spammers by using a potent tool — state laws.”

posted in Email | Permalink | Comments Off

28th June 2002

Stuck in high-tech hell? There’s a way out!

“Alan Cohen didn’t merely write a book for cube dwellers with career angst. He charted a ‘road map out of hell’ for everyone who has ‘come to accept soul starvation as a way of life.’”

posted in Life | Permalink | Comments Off

28th June 2002

Idea Site for Business

“Useful advice for creative business people — marketing, sales and other business ideas for the consultant, small business owner and entrepreneur.”

posted in Statistics | Permalink | Comments Off

28th June 2002

Technorecovery?

“First technology produced the boom. Then it brought the bust. And now? Will it lead us into another round of gizmo-led growth? Are there cool new things to spark our imagination ( and jump-start the stock market )? We asked five of the smartest techies, analysts, and investors around. Here’s their take on the technofuture.”

posted in Technology | Permalink | Comments Off

25th June 2002

Business 101: Making the Virtual Look Real

“You may have noticed that my blog output has been a little slow recently. I’ve been dealing with making my consulting practice much more real… Since there are so many of us working as consultants from home these days, I thought an essay about this was worth while. Each of these topics are short but I think quite useful.”

posted in Business | Permalink | Comments Off

25th June 2002

VillainSupply.com

“Welcome to www.villainsupply.com, your best online source for everything EVIL. If you are a supervillain, mad scientist, warlord, dictator, or despot, then this is the place for you.”

posted in Business | Permalink | Comments Off

24th June 2002

Email newsletters: Monthly is better?

“I used to sneer at email publishers who were only monthly because I thought in this super-speedy age, who’s going to remember or notice you with just one lone email a month? As of today I’m totally reversing my position. If your monthly has true value to the end reader — it’s not just self-promotional we-we-we talk — and you make it clear it’s a monthly (perhaps in the name or subtitle), then even if your subject line sucks I’ll probably open it.”

posted in Email | Permalink | Comments Off

24th June 2002

The 20 Young Execs You Need to Know

“These rising stars have already accomplished more than most of us ever will. But trust us, they’re just getting started.”

posted in Leadership | Permalink | Comments Off

24th June 2002

Marketing in a Time-Scarce World

“The increased speed of informational flow has served to compress our sense of time’s abundance. Not only are there never enough hours in the day, but those hours are now measured in nanoseconds, and those nanoseconds are quantified by productivity.”

posted in Marketing | Permalink | Comments Off

24th June 2002

The Office Software That Roared

“Microsoft once ran a great ad for Office, its business-software cash cow. It went something like this: ‘Over 94 percent of the business world uses Microsoft Office. What are we doing wrong?’ …The world waited for a contender that was so compelling, people might actually consider filing for Microsoft divorce. Now there is one. It’s called OpenOffice, and it has a killer feature: It’s free.”

posted in Technology | Permalink | Comments Off

19th June 2002

Usability Implications for 1to1 Marketing

“The design and development of 1to1 marketing strategies and campaigns has largely been left to marketing departments. However, as marketing migrates to the Internet and true 1to1 segmentation based on customer and context models becomes possible, the contributions of Human Factors cannot be underestimated. In order for companies to maximize the value they receive from their Internet marketing campaigns, it is critical for Human Factors practitioners to participate.”

posted in Marketing | Permalink | Comments Off

19th June 2002

Read The F***ing Story, Then RTFM

“Admit it. You didn’t read the f—ing manual… You didn’t read it because you’re a geek and you don’t need no stinkin’ manual. Or you didn’t because you’re not a geek, and the manual gave you brain cramps… ‘Japanese people really enjoy reading documentation, but that’s because Japanese documentation is actually fun to look at,’ explained Mike Adams of translation and marketing firm Arial Global Reach. Adams said that Japanese manuals are often jazzed up with creative cartoons…”

posted in Technology | Permalink | Comments Off

19th June 2002

Your website should encourage people to act

“The purpose of a website is to encourage action. A successful ecommerce website gets people to spend money. A successful intranet helps people do their work more productively. Your website should have as many calls to action as possible. The more a person acts on your website, the more likely your website is to succeed.”

posted in The Web | Permalink | Comments Off

19th June 2002

Small Pieces Loosely Joined

“What is the Web for? And why do we care so much? Why has this simple technology sent a lightning bolt through our culture? It goes far beyond the Web’s over-hyped economic impact: 500 million of us aren’t there because we want a better ’shopping experience.’ The Web, a world of pure connection, free of the arbitrary constraints of matter, distance and time, is showing us who we are — and is undoing some of our deepest misunderstandings about what it means to be human in the real world.”

posted in The Web | Permalink | Comments Off

18th June 2002

Creating More Time

“Do you ever feel there is not enough time to do everything you want? Do you ever end the day with a list of things-to-do? Do you ever finish the week with more you need to get done? You are suffering from the common freelancer’s (and even staff artist’s) syndrome of too much to do and too little time to do it. Though I do not know any way to give you less to do, you can make more time!”

posted in Project management | Permalink | Comments Off