29th
May
2002
The Seven Habits of Successful Customer-Based Firms
“What makes a successful customer-based initiative tick? Over the last decade, our consultants have spent countless hours helping companies in a wide range of industries in their efforts to implement customer-based strategies. One of the most frequent questions we hear is: ‘What do successful customer-driven companies have in common?’ In our experience, when a firm launches a successful customer-focused initiative, it’s likely to be characterized by the following traits…”

