“It occured to me why my eyes glaze over when getting technical about stuff (yes, stuff). Doc Searls enlightened me. Scary, yes? Here is why. I equate jargon with noise. I realize that, often, jargon is the language of the subject. However, usually jargon takes place of the subject. The ’stuff’ takes back seat to the medium.”

This entry was posted on Tuesday, May 21st, 2002 at 12:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

“It occured to me why my eyes glaze over when getting technical about stuff (yes, stuff). Doc Searls enlightened me. Scary, yes? Here is why. I equate jargon with noise. I realize that, often, jargon is the language of the subject. However, usually jargon takes place of the subject. The ’stuff’ takes back seat to the medium.”

This entry was posted on Tuesday, May 21st, 2002 at 12:00 am and is filed under Sales. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.