“Just who, exactly, is Dr. Direct, and why is Tim Scott, vice-president of business development for Brooks Instrument, a Pennsylvania-based manufacturing company, his biggest booster? The unlikely pairing of Scott, a real-life engineer, and Dr. Direct, a whimsical comic-strip superhero, is at the heart of a grassroots marketing campaign that’s garnering a lot of attention in a traditionally low-profile industry.” Here’s the comic itself, The Adventures of Dr. Direct!

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