“Giants like AOL, Palm, and Sony have tried and flailed. But that doesn’t mean it can’t be done. Some little guys are actually sticking it to Microsoft now — and what they’ve learned can mean as much to your business as it does to theirs.”

“Good references are made, not born. You can’t transform customers into good references without focus and attention. If you want to turn references into apostles it takes a plan. This article, extracted from Dave Stein’s book, How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale, will tell you how.”

“Among the many lessons learned from the demise of so many tech companies is that relationships still matter. No matter how many new processes, techniques, applications, devices, or killer apps there is still no substitute for building strong relationships with customers.”

“It occured to me why my eyes glaze over when getting technical about stuff (yes, stuff). Doc Searls enlightened me. Scary, yes? Here is why. I equate jargon with noise. I realize that, often, jargon is the language of the subject. However, usually jargon takes place of the subject. The ’stuff’ takes back seat to the medium.”

“Just who, exactly, is Dr. Direct, and why is Tim Scott, vice-president of business development for Brooks Instrument, a Pennsylvania-based manufacturing company, his biggest booster? The unlikely pairing of Scott, a real-life engineer, and Dr. Direct, a whimsical comic-strip superhero, is at the heart of a grassroots marketing campaign that’s garnering a lot of attention in a traditionally low-profile industry.” Here’s the comic itself, The Adventures of Dr. Direct!

“Good references are made, not born. You can’t transform customers into good references without focus and attention. If you want to turn references into apostles it takes a plan. This article, extracted from Dave Stein’s book, How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale, will tell you how.”

“It occured to me why my eyes glaze over when getting technical about stuff (yes, stuff). Doc Searls enlightened me. Scary, yes? Here is why. I equate jargon with noise. I realize that, often, jargon is the language of the subject. However, usually jargon takes place of the subject. The ’stuff’ takes back seat to the medium.”