“It goes without saying that creativity and rule breaking go hand in hand. To invent the new, you have to challenge the old. If you just follow conventional thinking, all you’ll ever be is conventional. The economy, too, is being challenged as we move away from manufacturing and into the new ‘creative economy.’ Here, intellectual capital is king…”

“With the emphasis recently on Customer Relationship Management (CRM), it seems there’s a customer love-fest in the making. It’s an orgy, almost: Every company wants a close relationship with me, and they want one with you, too. They want close relationships with their business buyers and suppliers. Of course, as the name spells out, what they really want to do is “manage” these close relationships. There’s one small thing missing from all this talk about customer relationships, both on and off the web. Not every customer (and, in particular, not every business customer or supplier) wants a close relationship, nor do they want to be managed.”

“Everyone’s mental switchboard is on overload. People everywhere talk about being distracted, being unable to finish projects, even being unable to sit still. Anxiety and concentration can’t co-exist. Being nervous — being jittery — means being unfocused. In an increasingly complex world, we’re all yearning for simplicity.”

“The field of battle: your online business. On the one side, right-brained marketers; on the other, left-brained technology folks. Both have the same objectives, but boy, do they speak very different languages. To make sense of it and find the common ground, you really need someone on the order of a United Nations interpreter, right?”

“…a recent email from a potential client in Luxembourg made me realize that quickly jotting down some of the information that I’ve learned about marketing software when you are small (or even tiny) [company] might be useful to others. These aren’t long but I think that they are helpful…”

“The field of battle: your online business. On the one side, right-brained marketers; on the other, left-brained technology folks. Both have the same objectives, but boy, do they speak very different languages. To make sense of it and find the common ground, you really need someone on the order of a United Nations interpreter, right?”