“[Email marketing] testing should serve the purpose of increasing your response or conversion rates or helping you reduce costs. But also important are continuing to learn about your audience members and trying to figure out if they are really opening and responding to your messages.”

This entry was posted on Thursday, April 11th, 2002 at 12:00 am and is filed under Email. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

“[email marketing] testing should serve the purpose of increasing your response or conversion rates or helping you reduce costs. But also important are continuing to learn about your audience members and trying to figure out if they are really opening and responding to your messages. Below are some things to think about when testing.”

This entry was posted on Thursday, April 11th, 2002 at 12:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.