“This is an email marketing story that doesn’t have a happy ending — yet. It’s a true account with names changed to conceal the client’s identity. And it’s a cautionary tale about how tricky business-to-business (B2B) email acquisition campaigns can be these days. Flooded inboxes and an increasing intolerance for unsolicited mail make it more difficult than ever to get the response you want.”

This entry was posted on Wednesday, February 27th, 2002 at 12:00 am and is filed under Email. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.