“Previously we discussed the importance of learning more about your customers than what simple traffic data can provide. The straightforward approach is to survey. Today many Internet businesses are making better decisions as a result of customer intelligence surveying programs. Fortunately for web marketers, the Internet has significantly reduced the cost and time required to deploy and analyze a survey. This article is a quick primer on survey design. Instead of talking about particular vendors or software, I’ll arm you with some general concepts for creating valid and actionable surveys.”

“These ‘Management Files’ are for Middle and Senior Management and Business Owners. The various topics are meant to remind and to stimulate management thought.”

“‘There is absolutely no evidence that low self-esteem is particularly harmful,’ [Nicholas] Emler says. ‘It’s not at all a cause of poor academic performance; people with low self-esteem seem to do just as well in life as people with high self-esteem. In fact, they may do better, because they often try harder.’”

“Those who registered for YesSirNoSir, a new concierge-type of service for rich (err… I mean well-off) busy people, sadly lost five minutes of their time for nothing. Their laundry won’t be picked up and their kids won’t be driven to school by the non-existent chauffer. The YesSirNoSir service does not exist, never did and never will. It was just a brand created on the Internet with the sole purpose of measuring the resonance of an online brand. And it left a lot of campaign managers wondering what they need to change in their campaigns.”