“Marketers should be focused on giving people a reason to listen to their messages. Once people are listening they should be presented with an infrastructure that allows people to amplify the message through digital word of mouth, what I call ‘word of mouse.’”

This entry was posted on Thursday, January 31st, 2002 at 12:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.