“You may do all the right things in planning your marketing strategy — segment the market, develop a position, establish a balanced marketing mix — with the reasonable expectation that you’ll succeed. But have you built trust into your marketing plan?”

This entry was posted on Tuesday, January 29th, 2002 at 12:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.