“Email newsletters are powerful tools for marketing communications. Typically very easy for users to subscribe to, they are cheap and easy to produce, can reach a large targeted audience, and remind potential customers of your business without requiring them to visit your site. Best of all, they work on a subscription basis. In other words, people ask you to send them promotional information on a regular basis! However, they can be a double-edged sword: get them wrong and they score a black mark against you every time they land in a user’s inbox.”

This entry was posted on Tuesday, January 22nd, 2002 at 12:00 am and is filed under Email. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.