“Almost as quickly as CRM rose to the top of corporate agendas it has come under fire — too much pain for too little gain, critics scoff.”

“The rational rules of management don’t apply when it comes to fostering creative types. In this Harvard Business Review excerpt, the author explains why you should, among other things, encourage creative workers to defy superiors.”

“…before we get lulled into thinking ‘02 will be business as usual, let’s be honest with ourselves. It’s going to be a tough, challenging year. The best strategy for content developers and marketing communications pros is to set some hard goals and live up to them. Here are a few ideas…”

“Do people really want to buy what you have to sell? Even though the dot.com era has taken a welcomed sabbatical from our computer screens, we still need to look at what caused the massive failure (other than way too much money being pumped into the industry) and assess our own business models. There were too many companies that had the perfect solution for a problem that did not exist, or a sales strategy for a market that was saturated. Having the latest state-of-the-art technology is wonderful, but as a friend of mine always asks, ‘Who is going to buy the darn thing?’”