“The best way to make a project successful is to start well. Bringing your project in on target is challenging, but certainly possible if you know how to go about it. If you can learn to communicate your value effectively to project stakeholders, you’ll produce more successful projects and advance your career. Your credibility is crucial, and the best way to gain credibility is to show that your projects are well grounded, well executed, and contribute materially to your company’s success. This article outlines a set of tools that will put you in a leadership position, make sure your projects meet business goals, increase the support for your work, and, in the end, improve your credibility.”

“Don’t react rashly to falling sales by cutting your ad budget. See what deals you can get first.”

“There is a tendency in marketing to think mostly about what customers care about. That is, what benefits customers really want. But there is another important part that should be deeply appreciated by anyone who markets products, and that is customer perceptions, or how customers view (or perceive) the different products on the market. One technique that clearly depicts these customer perceptions is ’snake-plot.’ It is a technique that falls under the umbrella term of ‘perceptual mapping.’”

“Think fast. Think under pressure. That’s how you win in business — and in chess. Here is a master class from Bruce Pandolfini, one of the world’s great chess teachers, on how to think like a champion.”

“There is a tendency in marketing to think mostly about what customers care about. That is, what benefits customers really want. But there is another important part that should be deeply appreciated by anyone who markets products, and that is customer perceptions, or how customers view (or perceive) the different products on the market. One technique that clearly depicts these customer perceptions is ’snake-plot.’ It is a technique that falls under the umbrella term of ‘perceptual mapping.’”

“If your company has seasonal sales spikes and lulls (and what company doesn’t?), your supply chain needs to be supple enough to accommodate them. Here’s how it’s done.”

“Google has persistently pursued innovation and pushed the limits of existing technology to provide a fast, accurate and easy-to-use search service that can be accessed from anywhere. To fully understand Google, it’s helpful to understand all the ways in which the company has helped to redefine how individuals, businesses and technologists view the Internet…”