“The objectives of user-centered design are nearly the same as those within an advertising agency’s account planning department, or with most respectable marketing research groups — you’re trying to understand your customers’ behaviors and motivations, and you want to let that knowledge influence the direction of your product and its promise.”

This entry was posted on Monday, December 17th, 2001 at 12:00 am and is filed under Customers. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.