“The objectives of user-centered design are nearly the same as those within an advertising agency’s account planning department, or with most respectable marketing research groups — you’re trying to understand your customers’ behaviors and motivations, and you want to let that knowledge influence the direction of your product and its promise.”

“We are opposed to management by intimidation. We abhor ruthlessness. We like people with gentle manners. We see no conflict between adherence to high professional standards in our work and human kindness in our dealings with each other.”

“One of my professors at Harvard Business School told me that you can do one of three things in business: Make it, sell it, or count it. The problem is ’selling’ comprises two divergent but inextricably entwined functions — sales and marketing — each of which believes that it is the dominant half of the pair.”

“Catchy phrases become cliches because they’re true. Take a look at these 6 sales maxims and see if you agree.”

“One of my professors at Harvard Business School told me that you can do one of three things in business: Make it, sell it, or count it. The problem is ’selling’ comprises two divergent but inextricably entwined functions — sales and marketing — each of which believes that it is the dominant half of the pair.”