bBlog: The sales, marketing and business weblog
5th December 2001

Big Macs vs. The Naked Chef

“…What’s the moral of the story? Beware of Methodologies. They are a great way to bring everyone up to a dismal, but passable, level of performance, but at the same time, they are aggravating to more talented people who chafe at the restrictions that are placed on them.”

posted in Leadership | Permalink | Comments Off

5th December 2001

Catbert’s Mission Statement Generator

“Our challenge is to collaboratively disseminate excellent leadership skills in order to proactively integrate cutting edge materials while maintaining the highest standards.”

posted in Marketing | Permalink | Comments Off

5th December 2001

Unique Selling Proposition (USP)

“Your USP is a strong, concise, simple statement about your business or brand that tells your prospects why you are the only alternative for them. Two, three sentences at most. Not an advertising slogan (although that’s one use for your USP), but an answer to The Implicit Question.”

posted in Sales | Permalink | Comments Off

5th December 2001

Big Macs vs. The Naked Chef

“…What’s the moral of the story? Beware of Methodologies. They are a great way to bring everyone up to a dismal, but passable, level of performance, but at the same time, they are aggravating to more talented people who chafe at the restrictions that are placed on them.”

posted in Technology | Permalink | Comments Off