“There are hundreds of thousands or even millions of other people who come to the Web in search of something that they really want to buy — only to end up disappointed. In many cases, perhaps the majority of cases, the sites that carry the products are services in question simply failed to make the sale.”

“2001 was a fickle beast, reserving a different attitude for each business that faced it, but whether it was a banner year or a bust, it did share its wisdom — and we’re here to pass those lessons on.”

“The site started as a collection of definitions and basic information about Internet marketing, but it has grown to include a large index of related sites and articles, too.”

“I’ve found that not understanding the importance of pain, and its role on the creation of an authentic and compelling story, is at the root of what many people falsely label as marketing problems.”

e-marketing terminology explained: Internet marketing resource hub. Definitions and basic info. Links to related sites and articles.