“One of the most common complaints among marketing professionals is the lack of respect they receive from the rest of their company. This is especially true in technology- and science-based companies. The decisions made by the sales force, engineers, finance and accounting folks all seem to carry more weight than the marketing department. As a consequence, it can be difficult for marketing to have much influence on strategy, product development, operations and other key business decisions.”

This entry was posted on Tuesday, November 20th, 2001 at 12:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.