bBlog: The sales, marketing and business weblog

Category: Business

20th November 2001

Calling a Spade a Strategy

“Every culture manufactures its own language. Drug dealers, seventh-graders, physicians, they all have their secret handshakes and codes, intended in most cases to let others know that they are members of the club. But few cultures have poured it on thicker than have the enlightened business consultants and managers working in the age of innovation, agility, change agents, paradigm shifts and lots of other words whose recently innovated meaning has never been clear to me.”

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