“Every culture manufactures its own language. Drug dealers, seventh-graders, physicians, they all have their secret handshakes and codes, intended in most cases to let others know that they are members of the club. But few cultures have poured it on thicker than have the enlightened business consultants and managers working in the age of innovation, agility, change agents, paradigm shifts and lots of other words whose recently innovated meaning has never been clear to me.”

“Everyone loves to hate CRM, but research documenting its low success rarely describes the victims and their plight. John Dodge wants to hear about your ugly CRM disasters.”

“One of the most common complaints among marketing professionals is the lack of respect they receive from the rest of their company. This is especially true in technology- and science-based companies. The decisions made by the sales force, engineers, finance and accounting folks all seem to carry more weight than the marketing department. As a consequence, it can be difficult for marketing to have much influence on strategy, product development, operations and other key business decisions.”