“Direct mail is out. Full-page, 4-color, space ads in general business magazines are out. That 20×20 trade show booth teeming with minions in your company t-shirt is out. And while email marketing is less expensive, you probably can’t find enough tightly targeted lists, so that’s out too.”

This entry was posted on Wednesday, November 14th, 2001 at 12:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.