“Donna Dubinsky has put the Midas touch on just about every place she’s worked, including Claris, Palm and Handspring, where she’s currently the CEO. During a recent speech at the University of California at Berkeley, she discussed ‘15 lessons’ that led her to corporate success, divided into sections: entrepreneurial, business and life.”

“Direct mail is out. Full-page, 4-color, space ads in general business magazines are out. That 20×20 trade show booth teeming with minions in your company t-shirt is out. And while email marketing is less expensive, you probably can’t find enough tightly targeted lists, so that’s out too.”