“Alan Morrison and Dan Burke have written the first meaningful post-mortem on the New Economy in their new book Business @ the Speed of Stupid. At its core the book clearly explains how the disregard for strategy and sound management principles doomed many a company and Internet project. If this sounds like a lot of other books currently hitting the shelves, then I should point out that Business @ the Speed of Stupid is one of the only books not willing to pull punches.”

“Built to Last was one of the most significant business books of the nineties, but the book didn’t leave much hope for companies that got off to a less than ideal start. What if your company wasn’t lucky enough to be founded by the likes of David Packard, Sam Walton, or George Merck? Jim Collins throws these businesses a life raft in his new book Good to Great: Why Some Companies Make the Leap…and Others Don’t.”

“THE PROBLEM: Acquiring clients and finding employees on a limited budget. THE PRACTICE: Relentless networking and community involvement. THE PAYOFF: Referrals aplenty…”

“THE PROBLEM: Acquiring clients and finding employees on a limited budget. THE PRACTICE: Relentless networking and community involvement. THE PAYOFF: Referrals aplenty…”

“In a world where many of last year’s vaunted B2B exchange sites are going belly-up, Liquidation.com ‘The Complete Solution for Business Surplus’ is still going strong. We contacted the Company’s Director of Online Marketing, Asad Haroon to learn how he’s successfully driven highly targeted business traffic to the site. His answers are interesting reading for all B2B marketers out there, whether your company is offline or on, because Haroon’s tested almost everything under the sun!”

“In direct marketing campaigns — the kind designed to provoke a response of some kind — creative often takes a back seat to other factors. In the 60-20-20 rule (or any of its countless variations), Audience is essential… Offer is Everything… Creative is merely Compulsory. Fine. Nevertheless, Copy is still King. Here’s why: without good copy, your perfectly-targeted audience might never understand that wonderful offer of yours — or, even if they’re suitably impressed, may not summon up the energy to do anything about it.”