“Several years ago, my clever friend Roy Williams created a list of the 12 common mistakes advertisers make. With his permission, I’ve taken his sound ideas and recast them to apply to your email campaigns. Email marketing is, after all, a form of advertising. But it goes beyond conventional advertising, because it is also your princial pathway to building a long-lasting relationship with your customers. You really don’t want to mess that up, do you?”

This entry was posted on Thursday, November 1st, 2001 at 12:00 am and is filed under Email. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

“Several years ago, my clever friend Roy Williams created a list of the 12 common mistakes advertisers make. With his permission, I’ve taken his sound ideas and recast them to apply to your email campaigns. Email marketing is, after all, a form of advertising. But it goes beyond conventional advertising, because it is also your princial pathway to building a long-lasting relationship with your customers. You really don’t want to mess that up, do you?”

This entry was posted on Thursday, November 1st, 2001 at 12:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.