“Reward your frequent buyers with a loyalty program that will keep them coming back for more.”

“Several years ago, my clever friend Roy Williams created a list of the 12 common mistakes advertisers make. With his permission, I’ve taken his sound ideas and recast them to apply to your email campaigns. Email marketing is, after all, a form of advertising. But it goes beyond conventional advertising, because it is also your princial pathway to building a long-lasting relationship with your customers. You really don’t want to mess that up, do you?”

“He invented the electronic spreadsheet — but saw little profit from the invention. He also created four start-ups. So Dan Bricklin can talk with some insight into what can make or break an entrepreneur.”

“Several years ago, my clever friend Roy Williams created a list of the 12 common mistakes advertisers make. With his permission, I’ve taken his sound ideas and recast them to apply to your email campaigns. Email marketing is, after all, a form of advertising. But it goes beyond conventional advertising, because it is also your princial pathway to building a long-lasting relationship with your customers. You really don’t want to mess that up, do you?”

“FSB’s Direct Marketing Diva shows you how to craft sales letters that get results… It’s involving, compelling and designed along one of the direct mail copywriter’s best guidelines: AIDA, and I don’t mean the opera! A-I-D-A stands for Attention, Interest, Development and Action. It’s a useful guideline for the elements that should go into your letter, as well as the order in which they should appear.”

“FSB’s Direct Marketing Diva shows you how to craft sales letters that get results… It’s involving, compelling and designed along one of the direct mail copywriter’s best guidelines: AIDA, and I don’t mean the opera! A-I-D-A stands for Attention, Interest, Development and Action. It’s a useful guideline for the elements that should go into your letter, as well as the order in which they should appear.”