bBlog: The sales, marketing and business weblog
29th November 2001

When Customers Want You to Close the Sale

“There are hundreds of thousands or even millions of other people who come to the Web in search of something that they really want to buy — only to end up disappointed. In many cases, perhaps the majority of cases, the sites that carry the products are services in question simply failed to make the sale.”

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29th November 2001

Pass or Fail?

“2001 was a fickle beast, reserving a different attitude for each business that faced it, but whether it was a banner year or a bust, it did share its wisdom — and we’re here to pass those lessons on.”

posted in Entrepreneurship | Permalink | Comments Off

29th November 2001

Marketing Terms.com

“The site started as a collection of definitions and basic information about Internet marketing, but it has grown to include a large index of related sites and articles, too.”

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29th November 2001

Proactive Marketing

“I’ve found that not understanding the importance of pain, and its role on the creation of an authentic and compelling story, is at the root of what many people falsely label as marketing problems.”

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29th November 2001

MarketingTerms.com

e-marketing terminology explained: Internet marketing resource hub. Definitions and basic info. Links to related sites and articles.

posted in Statistics | Permalink | Comments Off

20th November 2001

Calling a Spade a Strategy

“Every culture manufactures its own language. Drug dealers, seventh-graders, physicians, they all have their secret handshakes and codes, intended in most cases to let others know that they are members of the club. But few cultures have poured it on thicker than have the enlightened business consultants and managers working in the age of innovation, agility, change agents, paradigm shifts and lots of other words whose recently innovated meaning has never been clear to me.”

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20th November 2001

Why CRM gets such a bad rap

“Everyone loves to hate CRM, but research documenting its low success rarely describes the victims and their plight. John Dodge wants to hear about your ugly CRM disasters.”

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20th November 2001

Why Marketing Gets No Respect

“One of the most common complaints among marketing professionals is the lack of respect they receive from the rest of their company. This is especially true in technology- and science-based companies. The decisions made by the sales force, engineers, finance and accounting folks all seem to carry more weight than the marketing department. As a consequence, it can be difficult for marketing to have much influence on strategy, product development, operations and other key business decisions.”

posted in Marketing | Permalink | Comments Off

19th November 2001

Win-Win Negotiating

“There are a plethora of books dedicated to the art of negotiating-and indeed it is truly an art-but I think the graphic design business in particular is very unique to the dynamics of negotiations. Constant negotiations are simultaneously taking place regarding almost every aspect of our projects. I cannot think of any other profession that incessantly finds its peers whining more about losing the core value of their esteemed endeavors due to constant client changes, pricing, the final design-all of which become mired in our ability (or inability) to negotiate successfully.”

posted in Leadership | Permalink | Comments Off

16th November 2001

Big Money, Small Payroll

“Can you imagine a company that brings in $1 million in revenues per employee? How some Inc 500 companies excel at doing more with less.”

posted in Business | Permalink | Comments Off

16th November 2001

Will & Vision: How Latecomers Grow to Dominate Markets

“Will and Vision is the groundbreaking book that destroys the myth that being the first to market is the key to business success.”

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16th November 2001

21 Ways to Bring In the Business

“Despite your desperate hopes and prayers, business isn’t just going to wander into your business. You need to get out there and hustle, and we’ve got the tips to help you do it.”

posted in Marketing | Permalink | Comments Off

16th November 2001

Do Blonds Have More Fun?

“Marketers everywhere are tasked with finding out about causation. ‘Is this advertising causing people to buy more of our lemonade?’ ‘Is our new viral marketing effort causing our brand awareness to increase?’ … It’s virtually impossible to answer questions about causality with absolute certainty. But we can use techniques grounded in science to help us gather strong evidence of causation.”

posted in Marketing | Permalink | Comments Off

16th November 2001

21 Ways to Bring In the Business

“Despite your desperate hopes and prayers, business isn’t just going to wander into your business. You need to get out there and hustle, and we’ve got the tips to help you do it.”

posted in Sales | Permalink | Comments Off

14th November 2001

Dubinsky’s 15 Lessons For Success

“Donna Dubinsky has put the Midas touch on just about every place she’s worked, including Claris, Palm and Handspring, where she’s currently the CEO. During a recent speech at the University of California at Berkeley, she discussed ‘15 lessons’ that led her to corporate success, divided into sections: entrepreneurial, business and life.”

posted in Leadership | Permalink | Comments Off