“A few weeks ago I was put on ‘hold’ by a moving company sales rep while he tallied a job estimate for my business. Instead of hold music, I found myself listening to a prerecorded tape that introduced additional products and services…”

“If you dropped in from another planet, you might think that customer relationship management (CRM) refers to intensive training courses on how to treat customers (a) respectfully and (b) helpfully. These courses would include sessions on developing problem-solving and resource-locating skills and, for call center operators, a tailored simulation for enhancing telephone answering management (TAM) techniques. Actually, CRM is a multibillion-dollar software tools industry…”

“Do you have customers that leave suddenly? You’ve been doing this outstanding job for them, lavishing them with truckloads of service and yet they’re gone without a word.”

“TrendWatch specializes in providing accurate market trends and market sizing information for the graphics markets. TrendWatch is recognized worldwide as the ‘go to’ brand for reliable market trends and analysis. We provide the only ongoing, regular industry and market trends based on original research with graphics business owners and executives.”

“TrendWatch specializes in providing accurate market trends and market sizing information for the graphics markets. TrendWatch is recognized worldwide as the ‘go to’ brand for reliable market trends and analysis. We provide the only ongoing, regular industry and market trends based on original research with graphics business owners and executives.”

“For more than a decade, heretic groups of corporate managers, technologists and consultants have promoted the idea that a decentralized network of workplaces might serve the needs of employees and companies better than a large central headquarters.”

Includes FAQs on Advertising, Branding and Positioning, Customer Behavior, Marketing Analysis, Marketing Channels, Pricing, Products, Research Methods, Business Plans, Marketing Metrics and Other Stuff.

“The company that reaches far beyond its nearest competitor in terms of anywhere and anytime access will gain virtually unshakeable market share.”

“E-mail marketing — usually thought of as unwanted or spam messages crammed into e-mailboxes — must evolve if it is to continue in the years ahead, a new report says. A Forrester Research study found that e-mail marketing has to involve the recipient of the messages giving their consent to be mailed if it is to survive.”

“Change management has at its core the idea that human beings are creatures of habit. Ask them to change — their business processes, the way they work, the way they brush their teeth — and emotions like fear and uncertainty enter the picture. Change management techniques help those in charge of change in the business world predict and minimize the effects of organizational upheaval.”

Includes FAQs on Advertising, Branding and Positioning, Customer Behavior, Marketing Analysis, Marketing Channels, Pricing, Products, Research Methods, Business Plans, Marketing Metrics and Other Stuff.

Includes FAQs on Advertising, Branding and Positioning, Customer Behavior, Marketing Analysis, Marketing Channels, Pricing, Products, Research Methods, Business Plans, Marketing Metrics and Other Stuff.

“The company that reaches far beyond its nearest competitor in terms of anywhere and anytime access will gain virtually unshakeable market share.”

“…I recently visited ESPN’s website, which, oddly enough, no longer resides at the simple URL of http://www.espn.com. Yes, technically you can get to the ESPN.com online presence by typing those letters in, but if you watch your browser, you’re really redirected to http://msn.espn.go.com…”

“For the last decade or so, disaster recovery has been a hot topic among Information Technology professionals. We all know that disasters lurk around every corner. They can happen anytime, anywhere and without warning. All of us in IT have, at one time or another, dealt with disasters in greater or lesser magnitude. And our degree of preparedness dictates how well we weather such storms — do we come out unharmed, or looking like we’ve been through a major war?”