“They Rule aims to make some of the relationships of the elite of the US ruling class visible. It allows users to browse through the interlocking directories of some of the most powerful American companies and easily run searches on them.”

“At Procter & Gamble, branding is almost everything. And in the age of the Web, almost everything is up for grabs. Here’s how P&G has turned the Internet into a device for listening to customers — and for experimenting with its brands.”

“Marcus Buckingham teaches CEOs how to get the most out of their people and their organizations. His first lesson: Forget everything you think you know about being a leader.”

“So, what happens if you’re Vice President of Marketing at a software company? Trying to get the word out. On a small (and shrinking) budget? What can you do to ‘get attention, maintain interest, arouse desire, and generate action?’ First, the Moose’s goals…”

“At Procter & Gamble, branding is almost everything. And in the age of the Web, almost everything is up for grabs. Here’s how P&G has turned the Internet into a device for listening to customers — and for experimenting with its brands.”

“Indeed, from the first line of [Lotus Notes workgroup software] code written in 1984 until the hockey-stick part of the curve where things really started to turn up, about 11 years passed. During this time Ray Ozzie and his crew weren’t drinking piña coladas in St Barts. They were writing code. The reason I’m telling you this story is that it’s not unusual for a serious software application. The Oracle RDBMS has been around for 22 years now. Windows NT development started 12 years ago.”

“Since I began writing this column four weeks ago, most of the e-mail I get asks the same question: What is the difference between a CIO and CTO? People I meet in person ask me this question frequently, too. I offer the following instructive parable.”