“If you get your facts wrong, you get your map wrong. If you get your map wrong, you do the wrong thing. But worst of all once you believe a map, it is very, very hard to change. We all have deeply ingrained maps. All of us — and particularly successful corporate executives. Because, of course, they are successful precisely because they have had good maps of the world as they have understood it.”

“Forget what you knew about branding. The Web changes everything. Four experts explain how and why.”

“Forget what you knew about branding. The Web changes everything. Four experts explain how and why.”