bBlog: The sales, marketing and business weblog
19th June 2001

Team-Based Ethnography

“An Integrated User-Centered Approach for Project Teams: Project success depends on the fit of a product or service with user goals and needs. Project manageability depends on a solid shared foundation for swift and effective decision-making. The Team-Based Ethnography offers a methodology to achieve both. The Team-Based Ethnography enables project teams to get to know users and to design for their needs. It lets teams adjust basic project management processes instead of adding new activities onto the existing workload.”

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19th June 2001

Is the worst yet to come for internet shops?

“Once upon a time, executives at i-shops used to tell anyone who would listen that the world was now conducting business on Internet time. They probably had no idea that the swift collapse of their industry would happen on Internet time as well.”

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19th June 2001

Defense Against the Dark Arts: Corporate Espionage

“Now that the cold war is history, intelligence pros are turning their black-bag wizardry toward corporate targets — maybe even the likes of you.”

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19th June 2001

A Stroll Through the Apple Store

“Several months ago when Steve Jobs used some choice expletives to express the pathetic experience of retail computer shopping, I didn’t think Apple would actually do anything about it other than complain. Well, they did. There are two Apple retail stores open right now — Glendale Galleria in Glendale, CA, and Tysons Corner Center in McLean, VA. I’ve just returned from a visit to the Tysons store.”

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19th June 2001

Grow Your Site, Keep Your Users

“Online auction site eBay is big. Very big… But sites of eBay’s size and growth rate always have special usability concerns, says Kipp Lynch, director of user experience at NerveWire Inc., a management consulting and systems integration firm in Newton, Mass. ‘You’ve got this huge amount of data, and there are usually two ways to get at it: search and browse,’ Lynch says. EBay does search ‘reasonably well,’ he says. But when it comes to browsing, taxonomy (deciding which items go into which categories) is tricky.”

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19th June 2001

Triumph of the weblogs

“In the beginning, there were the voices: people expressing themselves, communicating with one another, offering their perspectives on the world and sharing their passions. By lowering the barriers to publishing, the Web can make those voices, whether representing individuals or their organizations, more powerful than ever before. But that requires the right tools, metaphors and platforms. Through a gradual process of evolution and technology development, the voices have finally found a native online form through which to express themselves: A new kind of Website called the Weblog.”

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