bBlog: The sales, marketing and business weblog
2nd May 2001

E-Commerce: Beyond Traditional Usability

“To support a successful user experience, e-commerce sites must have clear navigation, accurate product information, and an efficient checkout process. We call these factors ‘traditional usability’ because they are under the control of the interface designer. However, in testing e-commerce sites, usability professionals often encounter issues outside the realm of traditional usability, such as a user who refuses to complete a purchase because the shipping cost is too high. Solving these types of problems means doing more than changing the design of the site — the usability professional must collaborate with other disciplines within the company. This site is meant to be a resource for those who encounter these issues to help those who are dealing with the same.”

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