bBlog: The sales, marketing and business weblog
24th April 2001

Tech companies warding off takeovers

“A growing number of technology companies are beefing up their defenses against hostile takeovers, from drawing up shareholder-rights plans to staggering the terms of their boards of directors.”

posted in Business | Permalink | Comments Off

24th April 2001

The Tech Slump: Two More Years?

“Rate cuts will help contain the damage, but they can’t do much about overcapacity.”

posted in Business | Permalink | Comments Off

24th April 2001

Researching Your Start-Up

“Q: I’m planning to start a business and am giving myself two years to do research. Where should I begin in terms of researching companies in the industry to better understand business models and financial management strategies? A: I can’t express how important it is to take a substantial amount of time to delve into an exhaustive research project such as this before starting a business. You’re wise to take the time to really get to know the business you’re interested in before actually taking the leap.”

posted in Entrepreneurship | Permalink | Comments Off

24th April 2001

Your Business’s Future Depends on Technology-Driven Marketing Innovation

“Whether your company is an established enterprise that’s beginning to embrace e-business or a dotcom pioneer, chances are it needs a whole new marketing and technology strategy.”

posted in Marketing | Permalink | Comments Off

24th April 2001

Attention Getting Scarcer

“According to a study by Pricewaterhouse Coopers Entertainment and Media practice, it is increasingly difficult and costly to catch peoples eyeballs, at the same time attention is becoming an increasingly crucial economic driver.”

posted in Marketing | Permalink | Comments Off

24th April 2001

Seize the Occasion: Usage-Based Segmentation for Internet Marketers

“Marketers fail when they segment Web users on demographics alone. Our study of click-stream data reveals seven usage-based segments that correlate to users’ online moods and goals. They can be a powerful tool in crafting effective Web strategies.”

posted in Statistics | Permalink | Comments Off

24th April 2001

Your Business’s Future Depends on Technology-Driven Marketing Innovation

“Whether your company is an established enterprise that’s beginning to embrace e-business or a dotcom pioneer, chances are it needs a whole new marketing and technology strategy.”

posted in Technology | Permalink | Comments Off