bBlog: The sales, marketing and business weblog
18th April 2001

3 Ways To Get More Sales When You Advertise

“Here are 3 powerful marketing tactics you can use to get more sales the next time you advertise. All 3 work for any business. And you can use them effectively on the Internet or in traditional media.”

posted in Advertising | Permalink | Comments Off

18th April 2001

Your success may depend on how well you pick a viable e-marketplace

“Last week I wrote about factors companies should consider when deciding whether or not to join an e-marketplace. But that is really only half the picture. When a company decides that it wants to become part of an e-marketplace, it must then assess the viability of the available e-marketplaces in its industry.”

posted in Business | Permalink | Comments Off

18th April 2001

The World According to Jeff Bezos

“In an online-exclusive Q&A, the Amazon CEO offers his thoughts on Ravi Suria, explains why there never was an SEC investigation and reveals the first thing on his mind when he wakes up every morning.”

posted in Leadership | Permalink | Comments Off

18th April 2001

Ghost cars, ghost brands

“Times have changed since Henry Ford made the River Rouge complex in Dearborn, Michigan, into the ultimate in vertical integration, with iron ore going in one end and shiny Model A’s coming out the other. Now vertical dis-integration is the order of the day — in autos, handheld computers, pharmaceuticals, ink-jet printers, health foods, cameras, microchips. The company with the brand name or a clever marketing idea isn’t necessarily the one with the factory. Why put capital into a factory when you can put it into something much more valuable — like a brand?”

posted in Marketing | Permalink | Comments Off

18th April 2001

3 Ways To Get More Sales When You Advertise

“Here are 3 powerful marketing tactics you can use to get more sales the next time you advertise. All 3 work for any business. And you can use them effectively on the Internet or in traditional media.”

posted in Sales | Permalink | Comments Off

18th April 2001

Secrets of Silicon Valley

“‘Secrets of Silicon Valley’ is a shocking expose of the hidden downsides of the Internet revolution and a funny and moving meditation on America’s love affair with technology. Told without narration, the film chronicles a tumultuous year in the lives of two young activists grappling with rapid social change and the meaning of globalization on their own doorsteps.”

posted in Technology | Permalink | Comments Off