“We’ve picked our top 101. But if you think we’ve missed a few, post your entries to our site: 1. Kajsa Leander is born in Lund, Sweden, in the summer of 1970. Several months later, Ernst Malmsten is born, also in Lund. Together, they go on to found an ill-fated multinational high-fashion e-tailer called Boo.com…”

“Stumped by the vagaries of youth culture, afraid of being caught flat-footed by the next big trend, managers of mainstream brands have become fixated on ‘early adopters.’ The alpha consumers. In their zeal to understand this elite crew, executives at conservative companies now spend a great deal of time communing with consumers who bear no relation to the actual users of their product.”

“Owens’s findings are so striking, and so consistent, that they could serve as an unintended primer for those who want to be a boss, or at least want to be mistaken for one. If your e-mail messages are late, unevenly capitalized and sloppy, you could be C.E.O. material.”

“Owens’s findings are so striking, and so consistent, that they could serve as an unintended primer for those who want to be a boss, or at least want to be mistaken for one. If your e-mail messages are late, unevenly capitalized and sloppy, you could be C.E.O. material.”

“Your company can offer security, but can you reassure the digerati that your workplace isn’t a Dilbert comic come to life? You may be a big company, but you don’t have to act like one. Cushion the impending culture clash by taking a lesson from smaller companies.”