bBlog: The sales, marketing and business weblog
5th April 2001

Marketing Puzzles On The Path To Profit

“‘All they need to do to be profitable is cut back on marketing.’ Investors will say that repeatedly to justify ever higher prices for stocks of money-losing Internet companies. It hasn’t worked out that way. A comparison of 1999’s fourth-quarter spending frenzy by dot-coms with the tightening in the fourth quarter of 2000 shows that achieving profit by tweaking marketing isn’t as easy as it was cracked up to be.”

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5th April 2001

The 12 Laws of Selling in a Down Market

“The market’s down. That doesn’t mean you have to be. Just adhere to these 12 laws, and you’ll become a model of sales citizenship.”

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5th April 2001

IT Telecommuting Brings Productivity Home

“Telecommuting has become a popular perk offered to key information technology (IT) talent. More than two-thirds of the respondents to a recent IT survey by the Meta Group Inc. (Stamford, Conn.) say they offer the option to telecommute. According to federal government figures, nearly 7 percent of the U.S. IT work force telecommutes, a number Meta expects will double by 2005.”

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5th April 2001

Cell phone radiation chart

“In June 2000, the Cellular Telecommunications Industry Association’s (CTIA) board of directors passed a unanimous resolution requiring that all new CTIA-certified cell phones contain ‘consumer friendly information’ about the phone’s radio-wave levels or specific absorption rates (SAR). The information, according to the CTIA, ‘will let customers know that their model has been tested and meets strict, science-based federal guidelines.’ Also, the CTIA’s new requirement ‘will help consumers locate SAR data on the Federal Communications Commission (FCC) website.’”

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