2nd
April
2001
Accenture on Business Alliances: Enough Is Enough
“Contrary to popular wisdom, longevity is not a sign of a successful alliance. The average alliance lasts less than five years, but many live long past their prime, due to general neglect or entanglements so complex that separation seems impossible. And who wants a public squabble over patent rights, or questions from upper management about what went wrong?”

