bBlog: The sales, marketing and business weblog

Category: Finance/VC

29th March 2001

Big business is coming to the rescue of cash-strapped start-ups

“Heavyweights, such as Coca-Cola and Procter & Gamble, are seeking to fund young companies in exchange for stock or exclusive rights to future products. The profile of so-called corporate venture capitalists has risen as traditional VCs, burned by excessive Internet investments, make fewer bets on start-ups and as more companies join such tech giants as Intel and Microsoft in funding start-ups.”

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